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Start the New Year at the Allstate Sugar Bowl

Start the New Year off right in New Orleans with the Allstate Sugar Bowl.

The Superdome lit up for Allstate Sugar Bowl. (Photo: Cheryl Gerber)

Holidays and sports go together like powdered sugar and fried dough, a fact recognized across the nation, and never more so than in New Orleans. Every time you turn around in New Orleans, we’re celebrating another holiday, and hosting another sports event. Which means it will come as no surprise that a) we are as superior in sports-event-hosting as we are in holiday-celebrating b) we’ve got a great time planned over New Year’s: the Allstate Sugar Bowl.

Sleep in on Jan. 1, then wake up ready to rumble on Jan. 2 with the 7:30 p.m. Allstate Sugar Bowl game, right here in the Superdome. With Auburn and Oklahoma joining us in town this year, it will be a multi-day, football-fan-packed lead-up to the big game. Here’s some events not to be missed.

Revelers watching the fireworks show along the Mississippi River. (Photo: NOTMC)

New Year’s eve

Fan Fest — At the heart of every football game is the fans. At the heart of the French Quarter is Jackson Square. Put the two together, and what do you get? An event you’ll love with all your heart, the Allstate Fan Fest. Think the biggest pep rally you’ve ever been to, alongside the Mississippi River, featuring football celebrations, free music from Jason Derulo and Panic! at the Disco, a chance to win prizes, and so much more. Plus, the first-ever ‘Dick Clark’s New Year’s Rockin’ Eve” will be broadcasting live from the Fan Fest performances! Explore all the fun from 12 p.m. to 12 a.m. on Saturday, Dec. 31, and 12 p.m. to 6 p.m. on Sunday, Jan. 1.

The Warren Easton Charter High School Marching Band at the NYE Parade. (Photo via Facebook)

New Year’s Eve Parade — It wouldn’t be a celebration in the Crescent City without a parade.  Floats, bands, and more will roll through the city starting at 1:30 p.m. at the corner of Elysian Fields Avenue and Decatur Street. Check out the route for more details. At approximately 2 p.m., the Parade will pass the main stage at the Allstate Fan Fest on Decatur Street inside the Jax Brewery parking lot, where all performers will do a two-minute show. The parade wraps up at Canal Street. 

new year’s day

Fan Fest, cont’d. — The free party keeps on going the next day at Fan Fest with pep rallies for each team. Catch Oklahoma’s at 2:30 p.m. and Auburn’s at 4:30.

The Superdome lit up for Allstate Sugar Bowl. (Photo: Cheryl Gerber)

Game Day

The Game — All this got you ready for some real, live football? Eschew the flatscreen for the field and cheer in the Superdome as Auburn University takes on the University of Oklahoma. If you still need tickets, they are available to purchase online!