To create his eye-catching signs, Simon listens close. Every saying, phrase, and expression featured in his art comes straight from New Orleans, the city he loves to call home.
He hears New Orleans in the cheers of geaux cups as celebrations cross paths. In the sea of Saints fans chanting “Who Dat?” on Sunday. In the Cajun proverb, laissez le bon temps rouler, that reminds us all to let the good times roll.
He finds beauty in every corner of the city. In New Orleans’ sayings and slang, and the humble typeface of the corner grocery. In the timeless characters that make NOLA so special.