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GoNOLA Instagram Pick of the Week: Plum Street Snoballs

Springtime in New Orleans means the beginning of snoball season. This storied New Orleans tradition dates all the way back to the 1930s, when George Ortolano and Ernest Hansen began building the first electric ice-shaving machines. While Hansen’s Sno-Bliz may lay claim to being the first snoball stand in town using these modern inventions, Plum Street Snoballs followed shortly thereafter when the stand’s original owner, Sydney Williams, opened shop in 1945. Williams Plum Street Snoballs has been owned and operated by Claude and Donna Black since 1979, and they continue to uphold the classic summertime tradition at the corner of Plum & Burdette Streets Uptown. That’s why this week’s GoNOLA Instagram Pick of the Week comes to us from @brookemarcello:

Never had a New Orleans snoball? They’re unlike a “sno-cone” you’ve tasted anywhere else. The magic is in those machines created decades ago, which shave the ice instead of crushing or chipping away at it. This expertly shaved ice, when combined with classic New Orleans snoball flavors like frozen mint, ice cream, nectar and orchid cream vanilla, creates the perfect smooth and creamy blend of frozen deliciousness.

While most New Orleans snoball stands, including Plum Street Snoballs, are closed for the winter, your favorite flavors are available for catering at parties and weddings year-round. In addition to frequent appearances at local festivals like Jazz Fest, you can also get your snoball fix at Plum Street Snoballs’ original Riverbend location, mid-March through early fall. Just remember – no cell phones while you’re in line!

Mallory Whitfield is an artist, speaker, and author based in New Orleans. In 2016, she was honored to be included in the 19th class of Gambit’s 40 Under 40, which salutes the brightest innovators, artists, and professionals in New Orleans. She currently hosts the Badass Creatives podcast, which features marketing and business advice for creatives, as well as interviews with a diverse range of handmade artists, performers, makers, and creative entrepreneurs. During Mardi Gras, you can usually find her parading with Noisician Coalition in Muses or with The 501st Legion in Tucks.

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