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Things to Do

Start the New Year at the Allstate Sugar Bowl

The 2019 Sugar Bowl game kicks off on January 1, 2019 at 7:45pm CT in the Superdome.

The Allstate Sugar Bowl takes place inside the Mercedes-Benz Superdome (Photo: Paul Broussard)

Holidays and sports go together like powdered sugar and fried dough. So it should come as no surprise that New Orleans is the perfect city for hosting one of the top College Football Bowl games year after year – the Allstate Sugar Bowl. This year, the Texas Longhorns take on the Georgia Bulldogs in a Big 12 – SEC matchup on New Year’s Day, but the party starts several days prior.

As one of the top travel destinations in the world, there are countless ways visiting fans can enjoy New Orleans in the days leading up to the big game. Come in early for the weekend and explore everything the city has to offer. Then you’ll be ready on Sunday, December 30 when official Sugar Bowl activities get underway at noon, with the Allstate Fan Fest. Be sure to pace yourself. The party continues through kick-off at 7:45 pm on New Year’s Day, and won’t stop until the final whistle blows. Here’s a quick rundown of the schedule:

Allstate®Fan Fest

At the heart of every football game is the fans. At the heart of New Orleans is the French Quarter. Put the two together, and what do you get? An event you’ll love with all your heart, the Allstate Fan Fest. Think: the biggest pep rallies you’ve ever been to, alongside the Mississippi River, featuring football celebrations, live concerts, a chance to win prizes, and much more.

Plus, Dick Clark’s New Year’s Rockin’ Eve will be counting down to 2019 with us, broadcasting live Fan Fest performances by Florida Georgia Line and Maren Marris. The Allstate® Fan Fest is free to the public and open from noon to 6 pm on Sunday, Dec. 30, and noon to midnight on Monday, Dec. 31. New Year’s Eve will culminate in a fireworks celebration at midnight. Fan Fest is located in the Jax Brewery parking lot at 500 Decatur Street.

Fitz and the Tantrums perform at a past Allstate Sugar Bowl Fan Fest (Photo: Paul Broussard)

Team Pep Rallies and New Year’s Eve Parade

The free party keeps on going at Fan Fest with pep rallies for each team on Monday, Dec. 31. Cheer on your team before heading out to the New Year’s Eve Parade, which will roll through the French Quarter up Decatur Street along the Mississippi River, passing the Fan Fest in Jackson Square and ending at Canal Street. The parade will roll at 2 pm.

The Allstate Sugar Bowl Fan Jam (Photo: Cheryl Gerber)

Fan Fest Schedule:

Sunday, December 30:
Noon – 6pm

Monday, December 31:
Noon – Midnight

1 pm – Texas Pep Rally 

2 pm – New Year’s Eve Mardi Gras Parade

4:30 pm – Georgia Pep Rally

Evening – Live performances by Florida Georgia Line and Maren Marris

Allstate Sugar Bowl Fan Jam

Get to the Superdome early for the Allstate Sugar Bowl Fan Jam, the official tailgate party held in Champions Square (adjacent to the Dome). Food, interactive games, and live performances begin at 4 pm. and last until 7 p.m. on January 1. Then, make your way inside the Dome for kickoff at 7:45 pm CT. May the best team win!

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