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Things to Do

Start the New Year at the Allstate Sugar Bowl

The 2020 Sugar Bowl kicks off on January 1, 2020 at 7:45 p.m. CT in the Superdome.

2020 College Football Playoff National Championship
The Mercedes-Benz Superdome hosts the 2020 College Football Playoff National Championship (Photo: Paul Broussard)

Holidays and sports go together like powdered sugar and fried dough. So it should come as no surprise that New Orleans is the perfect city for hosting one of the top College Football Bowl games year after year – the Allstate Sugar Bowl. Though we don’t know exactly which teams will be playing yet, celebrations fall between New Year’s Eve and New Year’s Day, which means we’re in for a good time.

As one of the top travel destinations in the world, there are countless ways visiting fans can enjoy New Orleans in the days leading up to the big game. Come in early for the weekend and explore everything the city has to offer. Then you’ll be ready on Tuesday, Dec. 31, when official Sugar Bowl activities get underway. Here’s a quick rundown of the schedule:

Jackson Square and the St. Louis Cathedral, all dressed up for the holidays (Photo: Paul Broussard)

New Year’s Eve Parade

Kick off the Sugar Bowl celebrations in true New Orleans fashion with the New Year’s Eve Parade, which will roll through the French Quarter up Decatur Street along the Mississippi River, passing iconic landmarks such as The Old U.S. Mint, the French Market, Café du Monde, Jackson Square, and the St. Louis Cathedral. The parade will roll at 2:45 pm. on Tuesday, Dec. 31.

Allstate Fan Fest

The Allstate Fan Fest, located in the Jax Brewery parking lot in the French Quarter, combines forces with Dick Clark’s New Year’s Rockin’ Eve for a night of performances capped off by fireworks. The concert will be broadcast live from New Orleans and hosted by Billy Porter for the countdown to midnight in Central Standard Time. This year’s performers include Usher and Sheryl Crow. The fun kicks off on New Year’s Eve at 7 p.m.

The Allstate Sugar Bowl Fan Jam (Photo: Cheryl Gerber)

Allstate Sugar Bowl Fan Jam

Get to the Superdome early on New Year’s Day for the Allstate Sugar Bowl Fan Jam, the official tailgate party held in Champions Square (adjacent to the Dome). Food, interactive games, and live performances begin at 4 pm. and last until 7 p.m. on January 1. Then, make your way inside the Dome for kickoff at 7:45 p.m. CT. May the best team win!

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