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Start the New Year at the Allstate Sugar Bowl

Start the New Year off in New Orleans with the 2019 Allstate Sugar Bowl.

The Allstate Sugar Bowl takes place inside the Mercedes-Benz Superdome (Photo: Paul Broussard)

Holidays and sports go together like powdered sugar and fried dough, and never more so than in New Orleans. Every time you turn around in New Orleans, we’re celebrating another holiday, and hosting another sports event. Which means it will come as no surprise that a.) we are as superior in sports-event-hosting as we are in holiday-celebrating b.) we’ve got a great time planned over New Year’s: the Allstate Sugar Bowl.

Sleep in on Jan. 1, 2019, then wake up ready to rumble for the Allstate Sugar Bowl at 7:45 p.m right here in the Superdome. The Texas Longhorns will take on the Georgia Bulldogs for a multi-day, football-fan-packed lead-up to the big game. Here’s some events you can’t miss.

Fitz and the Tantrums perform at a past Allstate Sugar Bowl Fan Fest (Photo: Paul Broussard)

Allstate®Fan Fest

At the heart of every football game is the fans. At the heart of the French Quarter is Jackson Square. Put the two together, and what do you get? An event you’ll love with all your heart, the Allstate Fan Fest. Think: the biggest pep rally you’ve ever been to, alongside the Mississippi River, featuring football celebrations, free music, a chance to win prizes, and so much more. Plus, the third annual ‘Dick Clark’s New Year’s Rockin’ Eve” will be broadcasting live from the Fan Fest performances. Watch as nationally-recognized artists take the stage in a variety of live performances. The Allstate® Fan Fest is free to the public and open from noon to 6 p.m. on Sunday, Dec. 30, and noon to midnight on Monday, Dec. 31. New Year’s Eve will culminate in a fireworks celebration at midnight. Fan Fest is located at Jackson Square in the Jax Brewery parking lot off Decatur Street (418 Decatur St.).

Jackson Square and the St. Louis Cathedral, all dressed up for the holidays (Photo: Paul Broussard)

Team Pep Rallies and New Year’s Eve Parade

The free party keeps on going at Fan Fest with pep rallies for each team on Monday, Dec. 31. Cheer on your team before heading out to the New Year’s Eve Parade, which will roll through the French Quarter up Decatur Street along the Mississippi River, passing the Fan Fest in Jackson Square and ending at Canal Street. The parade will roll at 2 p.m.

The Allstate Sugar Bowl Fan Jam (Photo: Cheryl Gerber)

Allstate Sugar Bowl Fan Jam

Get to the Superdome early for the Allstate Sugar Bowl Fan Jam, the official tailgate party held in Champion’s Square (adjacent to the Dome). Food, interactive games, and a live performance from KARMA will provide hours of fun beginning at 4 p.m. Jan. 1. Then, make your way inside the Dome for kickoff at 7:45 p.m. – may the best team win!

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