“I’m not a big shopper,” said Juley Le, a New Orleans-based lifestyle blogger who writes about fashion, style and food. Her lack of enthusiasm for shopping surprised me at first, but then she explained, “I wear what’s in my closet. A lot of my shopping isn’t intentional, but if I see something cool then I’ll buy it.”
Juley’s blog Upperlyne & Co. features products she loves, DIY decorating, and stunning photos. She is also the food editor for online magazine The Everygirl. Juley focuses on personal lists of favorites and preferences rather than “best of” posts. “I’m not going to write about something I don’t know about,” she said.
For example, Upperlyne & Co. published posts about the best places to get baguettes or iced vanilla lattes around the city — two things Juley loves. “It’s not a travel blog, but it’s something that can help give people a view of my type of New Orleans,” she said. “There’s no formula for a trip to New Orleans.”
Juley and her boyfriend like to take the streetcar down to the French Quarter with no agenda. “We get a cup of coffee and just wander around,” she said.
In fact, when Juley explores the city, she often does so by way of coffee shops. “I would suggest finding craft coffee shops and roaming around those areas,” she said.
Juley grew up in nearby Houma and first came to New Orleans to attend Loyola University. After graduating from Loyola, she took a position with Teach for America. She later took a job in IT in Nashville. “I didn’t want to leave New Orleans,” she said. “I love Nashville, but the entire time was there I missed New Orleans. I kept looking for ways to get back.”
Today, Juley is an independent blogger and brand consultant with dreams of opening a specialty kitchen store. Discover more about her New Orleans below.
20 Questions with Juley Le
1. Who is your favorite New Orleanian, dead or alive, real or imagined?
Donald Link. I don’t know him, but I know his businesses. He’s from a small town in Louisiana, and he has showed us such a refreshing take on New Orleans food. It’s small town and it’s authentic. I hope to follow in his footsteps in my own little way. I also come from a small town, so we’re from the same mindset. It’s all about being authentic and bringing something new and valuable to the table.
2. What first brought you to New Orleans?
Officially college, but I didn’t fall in love with the city until I did Teach for America. I didn’t have to go to school, so I had time to explore. I slowly realized that whenever things hit rock bottom, I still had this city. I don’t really need anything else. So I thought, hey, this is where I need to be.
3. In your opinion – what’s the best neighborhood in New Orleans?
Uptown. There’s already a vibe there, and no one is trying to make something happen. Uptown is what it is.
4. City Park or Audubon Park?
I would say City Park.
5. Describe the best meal you’ve eaten in New Orleans?
Cochon. We order one of each of the starters and small plates and two baskets of bread. I love the rabbit pot pie, wood fired oysters, fried alligator, boudin — it’s all so good! I always have to have something green so we get the cucumber and herbs. I would also recommend ordering one big plate to share, the catfish courtbouillon. It’s really authentic!
6. Where’s your favorite brunch spot?
I like Stanley a lot.
7. What’s your favorite po-boy? Where do you go to get it?
I like Mahony’s shrimp po-boy. They put a lot of shrimp on it and it’s so crispy!
8. You’ve got friends visiting and it’s their first time in New Orleans – where are you taking them?
When my girlfriends visited recently, we went to Bouligny Tavern the first night. The next day we went to Stanley for brunch and then wandered the French Quarter. We got coffee at Spitfire and went to the little shops on Royal Street. I made sure they got to see all the street musicians. We went to Cane and Table for dinner and then to Apres Lounge for drinks.
9. What’s your favorite neighborhood bar?
I love Ale on Oak Street. If I ever opened a bar, it would be just like Ale: chill vibe, beer on tap, good food.
10. What is your favorite New Orleans cocktail and where do you go to get it?
I love a Pimm’s Cup from The Delachaise, which is right by my apartment.
11. Snowball or Daiquiri? Where from and what flavor?
Snowball from Hansen’s. Satsuma mixed with strawberry.
12. Best spot to see live music?
I just roam in and out of the little spots on Frenchmen.
13. Favorite New Orleans musician or band?
There is a really great Houma band called Baby Bee that I love. They play a lot around here and are kind of Nashville meets New Orleans.
14. Favorite New Orleans Festival?
15. Favorite Mardi Gras parade?
16. Where do you shop in New Orleans?
I love Billy Reid and Hattie Sparks.
17. What is your favorite New Orleans museum?
I really like NOMA.
18. Where do you go to watch the Saints play?
Normally we go to a bar – Prytania Bar, Sovereign Pub or Ale.
19. Describe New Orleans in one word.
20. When was the last time you fell in love with New Orleans and why?
Recently, we took the streetcar to the Saints game. Everyone was kind of marching to the same beat. It’s just the vibe.